Pantone Color of the Year 2018: Ultra Violet

  • Dec 7, 2017

Today Pantone announced their color of the year for 2018!  It's an exciting day for people like me.  And listen, not just for the promo industry.  Pantone's color of the year will impact fashion, weddings, website design, logos, and definitely promotional items.  

I am already thinking about the awesome new outfits I am going to buy!  It helps that I already love purple.  In fact, as soon as I am finished writing this I am going to take out my laced up, purple Prince coat that I bought about eight years ago.  And I love it more every single year.  Looks like I will really be on trend with it in 2018, yay!


PANTONE 18-3838 Ultra Violet is  Pantone's Color of the Year 2018.

Pantone's Color of the Year 2018


I don't know about you, but I love that explanation.  They have me!


Pantone's Color of the Year 2018


If your company is looking to rebrand, or just polish up their logo, you may want to incorporate this into your plans.  Snag Your Swag can help, so give us a call.


In the meantime, we get closer and closer to the industry's largest, most exciting event of the year, the New Product Expo in Vegas, January 12th.  We will be there, bringing you all of the new trends straight from the expo floor.  And I bet we are going to see lots of purple too.



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