Swag vs Tchotchkes
Aug 8, 2017
There's been a debate within the advertising specialties industry over the terms "Swag" vs "Tchotchkes". Obviously, at Snag Your Swag, we come down on the side of swag. To us, swag means swagger. To show off, to display confidence, to walk with attitude, to swagger. We believe that's what the right swag does for your brand. Tchotchkes are cheap ornaments with no usefulness. That's not what we specialize in here. You can get that anywhere. Here, we want you to swagger.
It's true that not everyone "gets" swag. One chamber we belong to advertised us as "Snag Your Shag". (This really happened). I phoned them and pointed out what they had done. The woman responsible for placing the ads was very upset, horrified in fact. She stammered repeatedly, and finally got out "I'm so sorry!".
"It's okay," I told her. "Really, the worst part of this is that it went out last week and I haven't received one phone call in response."
I mean, I personally attend all the meetings, an ad goes out "Snag Your Shag", nobody calls...it's hard not to take that personally. Why do I even bother doing my hair for these things?
This week, another group I am very active in sent an email referring to me as being from "Snag Your Sag". That guy is on my list. The one I read aloud every night like Arya Stark.
So yeah, they don't get swag. But for brands that do get it, and strut around with swagger, Snag Your Swag is the place to elevate your game.