Maximizing Your Trade Show and Corporate Event ROI: Proven Strategies and Tips

  • Jan 17, 2023

Trade shows and corporate events are powerful platforms for businesses to connect with potential customers and build brand awareness. As a leading marketing firm specializing n corporate events, Snag Your Swag has developed a set of strategies to help businesses make the most of their trade show or corporate event booth and attract more visitors.


1) Utilize eye-catching graphics and displays: Invest in high-quality and visually striking elements such as backdrops, banner stands, and tablecloths that prominently feature your brand's logo and messaging. This will help your booth stand out and be easily recognizable to attendees.

2) Develop a clear and consistent message: Ensure that your booth staff is well-trained on your products, services, and messaging. This will help ensure that attendees receive a consistent message from everyone they interact with at your booth.

3) Offer hot and trendy swag: Attendees appreciate free items, and providing small, branded items can be an effective way to attract visitors to your booth and keep your brand top-of-mind.  Don't forget to have some luxury swag on hand for high-value potential clients.  At Snag Your Swag, we specialize in selecting creative and unique swag that will set your booth apart. 

4) Create interactive experiences: Attendees are more likely to engage with your brand if they can experience it in a hands-on way. Consider utilizing branded interactive activities such as prize wheels, golf putt games, or other interactive experiences that allow attendees to learn more about your products or services.

5) Implement a follow-up plan: Trade shows and corporate events are valuable opportunities to connect with potential customers, but the real value lies in following up after the event. Ensure that you have a plan in place to capture contact information from attendees and follow up with them after the event.

6) Leverage technology to enhance engagement: In today's digital age, technology can be a powerful tool to engage with attendees and enhance their experience at your booth. Consider incorporating virtual reality, augmented reality, or other interactive technologies to showcase your products or services in an innovative and memorable way.  AR custom temporary tattoos are one great idea.  And adding QR codes to your swag is a cool way to help attendees easily access additional information about your brand and products.

7) Host a special event or give-away: Hosting a special event or giveaway at your booth can be a great way to attract visitors and increase engagement. Consider hosting a raffle for customized Yeti coolers.  This will not only create excitement around your booth but also increase the chances of attendees sharing their experience on social media.

8) Network and build relationships: Trade shows and corporate events are also valuable opportunities to network with other professionals in your industry. Make sure to take the time to connect with other businesses and attendees, and build relationships that can lead to potential partnerships and collaborations.

9)Measure and analyze the success of your efforts: To ensure that you are making the most of your investment in trade shows and corporate events, it's important to measure and analyze the success of your efforts. This can include tracking the number of attendees at your booth, the number of leads generated, and the number of sales made as a result of the event. By analyzing this data, you can make adjustments and improvements for future events to maximize your ROI.

10) Partner with influencers: Partnering with influencers in your industry can be a great way to attract more visitors to your booth and increase brand awareness. Influencers have a large following and their endorsement can help attract more attendees to your booth. Make sure to choose influencers who align with your brand's values and message to ensure a good fit.

11) Keep your booth staff fresh: Trade shows and corporate events can be long and tiring for both attendees and booth staff. To keep your booth staff fresh, consider rotating them throughout the event and providing breaks or refreshments. This will ensure that your staff is always energized and able to effectively engage with attendees.

Some of our favorite swag relating to the above.  Click on any picture for product details.


The prize game wheel!  This will really draw attendees to your booth.  Fill up with free samples of your product, higher-end branded merch, and free consultations/evaluations. 

custom prize wheel for trade shows




 We love the fitted table cloth for your shows.  So much sleeker and more modern than the old unfitted versions. Available in both 6ft and 8ft. 

custom table cloth for booth table



An awesome Hydro Flask water bottle is perfect for your luxury swag that you keep under-the-table for those high-value booth visitors!  We love the 20oz Wide Mouth here. 

custom hydro flask with logo


Great swag delivers a great return on investment. Not only do attendees appreciate freebies, but they also often post pictures of the swag on social media, which can help increase brand awareness and reach a wider audience. At Snag Your Swag, we understand the value of great branded merch and we make sure that the products we choose for you will not only be functional but also creative and unique, to help you get the most out of your corporate event.





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  • Tags: trade show booths, event swag, roi events
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