2021 Top Trends in Trade Show Giveaways & Promotional Products
Dec 1, 2020
Will trade shows return in 2021? And what kind of giveaways will be trending? I don't know when enough people are going to have one of the vaccines that are coming fast (yay Science!), but predictions are it will be sometime in 2021. There seems to be an educated consensus that we will have some semblance of normalcy by fall 2021. Things will slowly and significantly improve over the first 2 quarters next year. For trade shows and other events, I put CES 2022 as definitely happening, and we will see events start to take place throughout next year, certainly by summer.
You will likely see events come back in 2021 and when things really look good, they'll come back in a big way. I always think about how the horrors of the 1918 influenza pandemic we all learned about in school were followed by the roaring 20's. People yearn for it, and we'll get there. I was planning on really kicking up my heels old school for my own roaring 20's (don't we all LOVE the pics of the Flappers?) this year, but I stayed home. I can wait. I know it's happening.
So when the shows come, what should you put your logo on to attract positive attention, booth traffic, and leave a lasting impression? Should you eschew safety products all together, not wanting to remind people? We'll need to wait and see what the experts say (again, YAY Science), but I don't imagine we're going to be encouraged to go around maskless before summer, and indoors, maybe not all year. I'll wait and see what the CDC says at the time, but for at least the first half of 2021, you can still brand a clever mask. It doesn't have to be just your logo! That's where many go wrong. Let Snag Your Swag come up with some great options for you. Something people will actually want to wear. Yeah, we're good at that.
Hand sanitizers were always really big at trade shows. I always grabbed those myself at any show I attended. Half the time I had to take the subway, and then all the hand-shaking (never a fan), and public restrooms, I wanted that stuff. And now in a post-Covid world, yeah, hand sanitizers are going to be very popular for the foreseeable future. Again, we can mock up something really fun, clever, or artsy and colorful for you. You can stand out even with a hand sanitizer. You've got us!
So what actual products will be trending for 2021 giveaways? That's already shaping up so let's get to it. You can click on any of the pictures for detailed product info.
Zoom and Facetime are going nowhere, so speciality lighting products are going to continue to be introduced and snapped up.
I love the new Selfie Lights and I have one I use often. I put "My 2021 Glow Up" on some of these and am giving them to my girlfriends as little somethings for the holiday season. People love these, definitely put your brand on these and give them out. They'll be kept and used.
We are going to have a more remote workforce than ever, and that's permanent. I read so many articles about larger companies realizing productivity has stayed level and even risen during state lockdowns that they're moving to a much larger telecommuting workforce permanently. Lots of workers will be working from home at least part of the week. Staying connected is going to be a big part of who we are in our post-covid world, and that's on many levels. But let's go basic connectiveness and help workers stay connected from home.
I LOVE this new for 2021 charging cord because it's fast and useful, and has magnets that wrap it! It's so cool and does away with annoying tangled cord issues.
This one below was just released this week. It's a bit too pricey for trade shows, but WOW what an amazing client and employee gift. This 1080P HD Webcam with Microphone will work with everything from Zoom to Skype to Facetime. This will be huge.
Hot-in-retail will continue to ignite the promotional industry. I love this about us. Huge brands keep coming aboard, and there's no much we can offer. But it's not just brands. What's hot in fashion and general retail always influences swag. Here is one of my favorite new bottles incorporating the huge tie-dye trend. This was just released and sold out immediately, though you know I got a few for myself. This is a silicone, collapsible, tie-dye water bottle. It's really awesome in person. I did the peace sign, just to really get into the vibe. But you can engrave your logo obviously. And imagine these at any kind of outdoor event or festival with your logo and the date engraved on top. I'm going to be giving these away all summer, I will tell you that right now. I see this in our Summer of Swag kickoff bags, maybe with a beach towel or some headphones, a phone fan...as you can see summer 2021 simply CANNOT get here fast enough for me. It's basically all I think about facing down winter 2020.